auto-réglementation
- Domaines
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- médecine santé publique
- publicité
Terme :
- auto-réglementation n. f.
Terme associé :
- code de bonne conduite n. m.
Traductions
-
anglais
Auteur : Organisation mondiale de la santé. Bureau régional de l'Europe,Définition
Specifically, a mechanism by which an entity, usually the alcohol beverage industry, sets codes of practice concerning the content or location of advertisements for alcohol.
Note :
Self-regulation by the alcohol, advertising or media industries focuses not on the volume of alcohol advertising, but on its content, on the way it is targeted, or on the use of certain media channels. Self-regulatory systems include councils responsible for issuing guidelines for advertisers, arbitration procedures, and sometimes also prior clearance procedures. Compliance with the guidelines is voluntary. Instruments for enforcement often consist of verbal condemnations, usable only against members of the code-establishing trade associations. Self-imposed codes usually apply to domestic trade and media but do not limit the marketing used in export business.
Terme :
- self-regulation